There is a pertinent phrase attributed to no less a figure than Leonardo da Vinci that most creatives apply to their own endeavours. It is that “Art is never finished, only abandoned.” Deadlines focus the mind and often this is helpful to actually get things done. Being a small business taking care of marketing on a very modest level, we have no deadlines. And so we come to the creation of the second Made by the Forge poster, a work that spanned too many moons to count as we finalised the images, the text and the arrangement of both to create a pleasing whole. You could say that it’s one work of art that was less abandoned than most.
Summing up our business and our product line in an eye-catching and modern way is a great pleasure because we know exactly what we stand for. Richard’s own blacksmith grandfather allows us to evoke the timeless aspects of the craft while superb photography shows you how our products fit effortlessly into twenty-first century lifestyles. We are blessed to work on a raw material with such an authentic history and designs that have proved to be evergreen.
On one side of the poster, we illustrate this history together with photos of our products in a variety of environments. On the other side, we state our ethos which includes our commitment to sustainability by planting a tree for each order received and we promote our work with designers to broaden our range. And for those detail oriented sticklers out there, there is a small error on the poster which managed to get through our stringent checks. See if you can spot it. You get a poster with every order and please get in touch if you’d like one sent out to you.